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3D ANIMATION FILMS SPEC

LEGO

LEGO Spec Commercial

MY ROLE
3D artist, animator
TOOLS
Maya, Blender, Arnold, Substance 3D Painter, Premiere, Audition
YEAR
2024
FORMAT
Vertical spot, 1080x1920, 12 fps
Play film (YouTube)

A vertical spec commercial about a lone LEGO minifigure lost in a deserted landscape of bricks, animated with a stop motion look.

Unofficial spec work, not affiliated with LEGO.

The challenge

How does a little LEGO minifigure survive alone in a deserted place? A short vertical commercial made for a 3D modelling exam, with the look of a real toy shot on a tabletop.

The approach

The minifigure was modelled, rigged, textured and animated by me, while the LEGO house comes from mecabricks.com. The hardest part was animating the bricks falling one by one: the model was so heavy that it slowed the whole scene down. It was also my first time animating textures. Rendered in Arnold at 12 fps for a stop motion feel, with sound design in Audition.

The result

A finished spot with its own small story, carried from modelling to the final mix by a single artist.

Breakdown

02 ASSETS

Miniature by design.

Two technical tricks behind the toy look: a landscape built from instanced bricks and a camera that keeps its focus on the minifigure automatically.

  1. 01Model & rigMaya
  2. 02TextureSubstance
  3. 03AnimateMaya
  4. 04LayoutMaya MASH, Blender
  5. 05RenderArnold
  6. 06Edit & soundPremiere, Audition
LEGO - LEGO Spec Commercial
A MASH instancer places the bricks on a sculpted plane to build the hills.
LEGO - LEGO Spec Commercial
Autofocus: the Measure tool is wired to the camera's aiFocusDistance in the Connection Editor.

Stills

03 FRAMES
LEGO - LEGO Spec Commercial
The whole spot is rendered at 12 fps for a stop motion look.
LEGO - LEGO Spec Commercial
A shallow depth of field sells the miniature scale.
LEGO - LEGO Spec Commercial
"Hey!"

Credits

LEGO HOUSE MODEL
MECABRICKS.COM
3D ARTIST, ANIMATOR
A. ERBA